Herschel E. Chalk III

Herschel Chalk is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion, investing and corporate launch strategies. He is a social entrepreneur and bridges many disciplines as a coach and consultant to social sector organizations and small businesses as CEO and Managing Director of Niche Marketing Strategies and Founder of The Xochitl Project. He also educates future social entrepreneurs as a frequent guest lecturer for college campuses. He is a speaker, blogger, and columnist with El Sol De Ohio newspaper.

Having spent the greater part of the past decade generating innovative and breakthrough ideas Herschel has been widely recognized for his success in building and implementing various programs and initiatives within the social sector.

Prior to founding Niche Marketing Strategies, Herschel was Senior Marketing and Research Manager with LaVERDAD Marketing and Media, an award winning Hispanic owned and certified minority business that quickly became one of the largest and most recognized names bringing ethnic consumer insights and marketing strategies to Fortune 1,000 companies with a clientele including Procter and Gamble, Toyota, State Farm and Cintas. Most recently nationally recognized as minority business of the year. Previously, he also worked in government relations and strategy with the California Legislature under State Senator Richard Alarcon. While with the State Senators office, Herschel championed efforts to build and sustain relations among a diverse group of constituents. In that role, he is credited with authoring a brief history of the African American and Latino relations in the San Fernando Valley. In each role, Herschel has won praise for building coalitions and widespread support among a common strategy.

Most recently he started a series of micro-granting community dinners celebrating creative and innovative projects within the Cincinnati and Atlanta areas to provide startup grants for small businesses and community projects. Herschel is an accomplished Toastmaster, member of Kiwanis International, and the many other civic and community organizations.

Herschel holds a BA in Political Science and Spanish, Certification in Paralegal Studies, and a MA in International Affairs from Georgetown University, Washington, DC, and now serves as the scholarship chair in the Ohio region for his beloved alma mater. Recently Herschel was honored with an Honorary Doctoral Degree from GODSU as a result of his social entrepreneurship.

A native of Cincinnati, Herschel was raised in a working class family who were deeply committed to hard work and entrepreneurism. His lifetime goal is to help increase the cultural competence of the masses through his marketing and outreach efforts. In addition to being an 20-year Army Veteran in his spare time Herschel enjoys being a private pilot, skydiving, running and yoga.

Why I Started Blogging

Blogging can be an extremely vital asset to people seeking to build a presence online. I’ve been fortunate to benefit personally, professionally, and economically from learning this skill set and as a result I suggest blogging to almost everyone I encounter looking to increase their online presence and build a brand. Below are some o the reason I believe YOU need to start blogging immediately.

1. Attract an Audience

Blogging allows you to reach the billions of individuals that utilize the World Wide Web. Blogging can help you promote yourself and/or your company. It works to attract an audience by supplying value to your readers prior to requesting anything in return.

Would you rather click on a page entitled “Ways to Promote Your Blog site,” or a page entitled “Purchase My Consulting Providers?” By creating a blog site that is of value, you will organically build an audience and eventually convert them to clients, partners, buddies, or otherwise.

2. Develop Authority

Having a blog site and discussing vital topics that are relevant to your audience establishes yourself as subject matter expert and enhances your professional image.

3. Build Connection and Engagement

Blogging can convert traffic into leads and leads into customers. It can help energize traffic from all your other sources. If you reach out to someone with an opportunity, they may be more receptive if they’ve read your blog and got worth from it.

4. Create Opportunities

Blogging can result in other business/traffic creating opportunities. Ironically, I’ve had people contact me to conduct trainings and speak at conferences based upon blog post they have seen. As previously stated blogging will allow anyone with something interesting or important to say to be regarded as a subject matter expert.

5. Organize Your Ideas and Learn

Blogging forces you to teach yourself exactly what you do not know and to articulate exactly what you do know. When you start writing an article, you are forced to arrange your ideas. If there are any gaps in the topic that you are discussing, you force yourself to learn more about it. Writing out and articulating your ideas is equivalent to journaling and is a terrific way to internalize something you have actually learned or experienced.

6. Inform Your Story

Blogging allows you to be your very own media company. You can tell your story the way you wish to tell it without depending on journalists. When you are writing about a subject of your own interest, you can choose how to represent a story, what details to consist of, and exactly what information to leave out. Blogging permits you to ensure that all information included in the blog is factual.

7. Meet New Individuals

Many of the audience members I have originally attracted via my posts have ultimately become my friends, colleagues, and partners leading to greater business opportunities and experiences.

8. Stand Out

In accordance with “THE 1% RULE,” only 1 percent of Internet users actively create brand-new material, while the other 99 percent of the participants simply view it. By blogging, you separate yourself from the 99 percent of people that do not blog. Standing out is essential in an increasingly competitive economy.

9. Validate Expertise

Blogs are the new resumes. Blogging about a topic you want to be viewed as a subject matter expert in, can highlight to readers, employers, and to your network, that you are skilled and knowledgeable.

10. Generate income

If you have a blog with a good deal of readers, there will be chances to monetize. In today’s economy, being diversified and having extra sources of earnings can be tremendously beneficial. If you are working a task that does not pay as much as you ‘d like, or if you would just want to earn more cash (who does not?), blogging can become that additional source of income.

Income produced from blogging can likewise become “passive,” meaning that it can become automated and is not directly associated to the quantity of time you put in to it.

Recent Media Coverage

My Products & Services

The road to business success is paved with failures. Growing your business means expanding your reach and making a difference in a BIG way. The tools and products that I leverage to grow, build, and generate revenue will help you stand out, be visible, leverage your creativity and attract more of your ideal clients.

View my list of tools, recommended books, and personal products.


I get emotional thinking about how instrumental Herschel has been in helping me craft my vision for what I want to do in my life and business. His social media and leadership teachings are second to none and I am forever grateful.

Channing Johnson

I’ve worked with Herschel on many projects, and by far this blogging platform is the easiest and simplest I’VE DONE YET!!! Writing about everyday things you love to do and having the opportunity to make extra money doing so, is a plus in my book. I was a struggling marketer being exposed to the tools and leadership Herschel has shared with me.

Demetria Washington

I am truly humbled to be a part of such a great movement and for the guidance you have provided me with. I know with anything work having: hard work, determination, and self-drive are required. I am thankful God has placed you in my life and with Him serving as the conductor anything is possible.

Cedric Campbell

Herschel Chalk has helped me on my path to success. He’s been a guide, coach, and a leader. Thanks to his advice and following the tools that he’s given me. I am now on a one-way track to financial freedom and have become successful in my transition to self-employment.

Mike Carr

Herschel has been an awesome mentor by helping to arm me with creative ways to grow and expand my business. I’m determined to make this year the best one ever for my business by helping others identify their own vision for success. I look forward to continual collaboration on a path to financial freedom for many.

Tanisha Davis

You sparked an interest in something I never really considered. I’ve become confident and know that I have the ability to succeed in business. I am forever learning and am thankful to be a member of your team.

Megan Gazzaroli-Smith

Herschel is a hardworking, dependable, and reliable leader in the Internet Marketing and MLM industries. He has become a friend and a person I follow as an example of great character. Herschel’s positive attitude and helpful demeanor is the reason for his success in this industry and he has played a pivotal role in my own personal growth and development.

Donald Yeardon

I have had the excellent opportunity to work alongside Herschel Chalk and learn how to blog and market properly. He ahs taught me things I never thought I would be able to learn on my own. He has been very instrumental in developing my business as a blogger and a great teacher and mentor. With his experience and knowledge I can only imagine how amazing the future will be.

Steve Cottle

As a logistician in the U.S. Army with 14 years of experience this industry has enabled me to use my skill set to produce an additional stream of income. Although I am a rookie in this arena in a few short months I’ve been able to add additional funds to our family but more importantly I’ve been able to help others to the same. It’s simple, just take the leap! Continue to learn and grow. I was skeptical at first but this is real.

Rosa La Pastora-Brown

Working with Mr. Chalk has really been an awesome experience for me. The encouraging words he sends and says makes one want to become a better version of themselves.

Natasha Kendricks

Herschel has been a big part of my road to financial freedom. He ahs provided me with the tools and motivation necessary to succeed. I truly believe that if you put in the effort and allow Herschel to show you how, you too will be on the road to financial freedom.

Greg Lee

God put us on earth with a purpose and it’s up to us to find that purpose. At this point in my life, mine is to provide for my family. With Herschel’s leadership and the tools I’ve been acquiring, soon I will be able to fully replace my income. I love the fact that this is an online business that I can work at anytime and from anywhere I choose. I look forward to sharing this opportunity and what I’ve learned with as many people as the Good Lord allows.

Gary Bath

My eyes have been truly opened to the power of online marketing and its significance to the growth of my business. Since aligning myself with Mr. Chalk and his team I have a clear understanding of how to create and generate success in my life. I have been given the necessary tools to succeed.

Mia Clark

I believe that all things happen for a reason and working with Herschel has truly been a blessing for me. Before, I just had a vision, a dream of what I wanted to do with my life but no direction. After a brief 20 minute conversation with Herschel my path had become clear. There is no doubt in my mind whatsoever that with his help and guidance that I will become a success story.

Shawnee Reynolds

I am forever thankful to Herschel and the marketing skills and techniques that he has shared with me. It has really helped to explode my business and to bring more attention to the independent artists that I have on my label.

Johnnie Zanders