My Toolbox

INSIDE MY TOOLBOX

Resources to Accelerate Your Success

Tools Give You Leverage. Leverage Gives You Power.


AdEspresso
This is the perfect app for creating, analyzing, and optimizing your Facebook advertising campaigns. Once the ads are running it will even tell you which ads/audiences and combinations to keep running or to stop. Looking to take your ad spend to the next level? Here’s the app to do it.learn more

AKISMET
This is one of the better plugins to use in order to control your comment/content spam. A good spam blocker is vital to any blog. It creates less work for you and less friction for your readers. (What’s even better, you don’t have to require them to register to leave a comment.)learn more

Buffer
This app makes it simple to schedule posts throughout the day according to a schedule you pre-determine, therefore not overwhelming your followers. It also allows you to analyze the performance of your posts and manage all your social media accounts in one place.learn more

Disqus
This is one of the Internet’s favorite comment plug-ins and has become the de facto standard on professional blogs. It makes it extremely easy for publishers to bring their content to life, fuel colorful discussion, efficiently moderate comments, and build engaged communities.learn more

Feedburner
Some people, particularly those who are more tech-savvy, will prefer to subscribe to your blog via RSS. I use Feedburner to manage my RSS feed. It is a free service owned by Google and provides customs RSS Feeds and management tools to bloggers, podcasters, and other web-based content publishers.learn more

Google Analytics
This is the gold standard when it comes to analytics. If you want to track your unique visitors, page views, bounce rate, and a host of other metrics, you need to sign up for a free account and then follow the directions for installing it on your blog. It is an invaluable asset.learn more

iStock
If you want your posts to get noticed, you need to use great photos. They pull people into the content. Yes, you can find freebies online but its so cumbersome searching for the perfect one. iStock is one of the largest online stock photo databases and is owned by Getty Images, the largest photo library in the world. learn more

Mailchimp
As any Internet marketer will tell you, nothing is more important than building your own e-mail list. I use MailChimp to manage mine. It has a super easy-to-use interface, great analytics, and is 100 percent reliable. Other people prefer AWeber. I don’t think you can go wrong with either one.learn more

OmniOutliner
For my Toastmaster and public speaking gigs this is where every speech starts. It is extremely easy to use and allows me to arrange and rearrange all the elements of my speech, creating a thorough outline of my presentation. Thanks to this app I became a Toastmasters District Champion.learn more

Post Planner
This is my Twitter dashboard. It allows me to monitor direct messages, mentions, and the tweets of those I follow. It arranges lists of users into columns (e.g., Family, Work Associates, Industry Sources, etc.), so I can quickly see what’s happening within any specific group. I use this tool to send messages and replies. learn more

PowerPress
This is the perfect WordPress plugin to embed your podcast on your blog. It is free, easy to use, simple to install and optimized for all your podcasting needs. In addition to an enhanced audio player which allows your listeners to simply click “Play “ to listen to your show.learn more

TweetDeck
This is my Twitter dashboard. It allows me to monitor direct messages, mentions, and the tweets of those I follow. It arranges lists of users into columns (e.g., Family, Work Associates, Industry Sources, etc.), so I can quickly see what’s happening within any specific group. I use this tool to send messages and replies. learn more

Vaultpress
You definitely want to back up your blog on a regular basis. Disasters happen, and you don’t want to lose days, weeks, or years worth of content simply because you didn’t have it backed up. The integration is seamless. It’s like TimeMachine for your blog. Turn it on and forget about it.learn more

Yoast SEO Premium
This is a premium plugin I use to optimize my WordPress posts. It analyses each post, then assigns it a percentage grade. Best of all, it suggests how to improve the score by offering different key words and metadata. It is designed to attract more visitors to your blog and to increase readers’ engagement.learn more