Patterns of Linguistic Influence (Part 1)

  • Categories:
  • All, Personal Development, Marketing
  • By: Herschel E. Chalk III
  • December 2, 2019






  • Age Progression
  • Age Regression
  • Dissociation
  • Post Behavioral Suggestions
  • Amnesia
  • Positive hallucination
  • Negative hallucination
  • Time distortion
  • Sensory distortion




When you’re building an organization, you always want to do as many things as you can do at the same time such as selling, upselling, producing, duplicating downline and promoting the next event.




  • These are directed at getting people to do things and to see things internally in a certain way


  • Example: When you’re talkingin a presentation, everything you frame should be framed in a way that leads people towards making a decision.


  • Listen to this recording over and over again, you’re going to get better and better at communicating in a way that gets people to decide to buy.




  • Presuppositions are the linguistic equivalent of assumptions, and are present in most sentences.


  • If you say that you are writing this in the office in your house there is an assumption that it is not the only room in the house, but is not explicitly stated, and most people will note ven be aware that their mind has made this assumption to make sense of the sentence.



  • That is the power of presuppositions. Their use causes our audience’s unconscious to accept something without even knowing they have accepted it, thereby bypassing any form of conscious or unconscious resistance.





  • Possibility


  • A presupposition of possibilities is saying that something can happen in the future. Something might happen in the future, which isn’t rejected by people because you’re not saying that it’s going to happen. You’re saying that it might happen.


  • If you say “you will have the desire to buy” this is an order that will create resistance in most people.


  • However, if your say “you may find yourself having the desire to just buy” it introduces the idea of having the desire to buy as a possibility , which won’t be resisted, since it mayo r may not happen.


  • Words like ‘may’, ‘might’, and ‘could’ are all presuppositions of possibility.



  • Cause and Effect (C>E)


  • Cause and effect is an algoritm of the brain. Meaning the brain automatically assigns a causal relationship with events, whether you’re aware of it or not, and whether it’s useful or not.


-This is why utilizing cause and effect in language is so important. Cause and effect in language Works by linking one thing that is happening, to something, to something else that is happening.



  • Example: If you say “You have to come to our next event” that is a direct command that will create resistance. If, however, you say “Because you’re serious about building a dynasty and reaching your dreams, you’ll be at the next event – no matter what.”


  • Since you said the Word “because” the command is automatically more aceptable because it fires off the causal formula in the brain. In other words, your own desires are causing you to get to the next event.


  • Cause and effect relationships don’t need to have any bearing on reality to fire off the unconscious response of creating a causal link in the brain.
  • Complex Equivalence (A=B)
  • Complex equivalence is another brain algorithm. This is where your mind takes two things that might be the same, or not- and treats them as meaning the same.
  • It is similar to a C>E statement, except it is phrased in a way where there are two things with the same meaning.
  • In other words “A means the same as B”.
  • Example: “The fact that you’re here in the room means that you’re the kind of leader that cares enough about your future – that you’ll be at the next event.”


  • Awareness


  • The presupposition of awareness is using language to presuppose your becoming aware of something. Awareness itself is an unconscious process.
  • Suggestions using this presupposition are aimed at guiding the unconscious of the client to notice (or become aware) of things that can be seen, Heard, felt, tasted, or known that would be useful.
  • Example: “As you’re watching this DVD, you might start to notice your breathing change, as you get more and more excited as the presentation continues to play.”


  • Time


  • The presuppostion of time is the fact that time is passing and ties it to something. If you presuppose time is passing, and then you also say something else will happen, it’s difficult to reject two thing at once like that.
  • Using time pre-suppositionally is powerful.
  • If you say “as your income continues to grow” the word “continues” shifts attention away from whether or not your income will actually grow – the growth of your income is presupposed.
  • You’re overlaying a presupposition of income growth over the top of a sentence.
  • The following words can be utililized to create presuppositions of time: begin, end, stop, start, continue, proceed, already, yet, still, anymore.
  • Example: Can you see the difference between “I’m not rich” and “I’m not rich yet?” “Yet” creates a presupposition of wealth in the future.


  • Adverb or Adjective Modifiers


  • These shift attention away from the object of the sentence.


  • Example: “You could be surprised how easily you will recruit your first person.” The Word “easily” modifies the verb “recruit”. It moves the attention to the ease of which they’ll recruit, rather tan whether they will recruit or not.


  • Another example might be “while you’re enjoying the video play, you’ll be amazed at how quickly you can make money.”


  • Both “enjoying” and “quickly” are modifying the ‘video playing’ And ‘making money’ – shifting attention away from whether or not it will happen.


Exclusive OR


  • This is a common language pattern used in sales.
  • The Word “OR” creates an illusion of choice.
  • Example: “You’re welcome to do what i want in whatever way you choose.” An example would be: “Would you like to order with a Visa, or with your Mastercard?” OR “Do you want to make money quickly? Or would you prefer the slow, and boring route?”
  • Most people’s thinking remains in the frame it’s put into most of the time.


  • Ordinal
  • Ordinal presupoosition is a presupposition thah thing are happening in a particular order. Ordinal presuppositions are the use of the words ‘first’, ‘second’, ‘third’ etc, or the Word ‘next’.
  • Example: “The 50th time you make a video, you’ll be amazed at how confident and powerful your communication will become”. Or, “the second time you see this video, you’ll be even more excited than the first.”


  • Existence


  • Presuppositions of existence are extremely difficult to question, and normally bypass any kind of conscious filtration system.
  • Example: “I’m going to hike out to the mountain behind muy house,” assumes that I have a house without talking about the house. It just assumes that it’s there.

About the Author: Herschel E. Chalk III

Herschel is a "MASTER IN THE ART OF LIVING," he makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing, to him he's always doing both.

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