Patterns of Mass Influence – Part 4

  • Categories:
  • All, Personal Development, Marketing
  • By: Herschel E. Chalk III
  • December 2, 2019






  • All of the language patterns produce a kind of ambiguity. Something has ambiguity if it can be understood in two or more posible ways. This gives the listener freedom to make sense of the ambiguity which is most useful to them in the context of what they want. As with ‘binds’ there are a number of different forms of ambiguity, some of which are specific to the language that you’re speaking.


  • Phonological Ambiguity, aka: her/hear


  • “As you’re learning these things, your unconsciuous mind can wonder where it will go that is the best from what your are here where you should be. At the right place, at the right time”. Notice how this sentence makes your brain shut off.


  • Syntactic Ambiguity:


  • Where the meanig of a Word can’t be immediately determined by the listener from the context it is used in.


  • “They are visiting relatives”.


  • “Flying planes can be dangerous”.


  • “Sponsoring leaders can be interesting”.



  • Punctuation Ambiguity:


  • This is where two unrelated sentences or ideas are connected by a word that can sensibly fi tinto both parts, though usually the combination doesn`t follow proper grammar (it doesn’t matter).


  • “I want you to notice your hand me the order form please”.


  • “You can take a turn that around in your life, if you focus”.


  • “When you’re talking to someone and you’re having a conversation with them, i want you to look at your watch carefully what I do over the next couple of minutes”.





  • Utilization is taking whatever happens to make it mean what you want.


  • Examples:


  • Someone says: “I’m not sure”.


  • You respond: “That’s right. You’re not sure because you haven’t realized the answer to the one question that will make you completely sure of your decisión.”



  • The prospect shifts in their chair. “That’s right, and as your body makes itself even more comfortable, while you shift in the chair-you can realice that you’ve already made the right decision”.





  • You can change your voice intonation to ‘mark out’ parts of a sentence that form direct suggestions. This is called ‘embedded suggestions’ or ‘embedded commands’.


  • Examples:


  • “And you might son ‘make a decision’ because you find all ‘all your questions have been answered.”” The parts in the sub quotes are marked ot by voice intonation to forma an embedded suggestion.




  • Uses the ‘don’t principle, to get someone to think about something you tell them not to think about. Because…you can’t not think about something you don’t want to think about, without thinking about it.


  • Examples:


  • “I’m not saying that you’ll make a decision as you watch the video.”


  • “I’m not suggesting that you’re going to buy the top package the momento after you join. Because you need to buy it when ‘the time is right””

About the Author: Herschel E. Chalk III

Herschel is a "MASTER IN THE ART OF LIVING," he makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing, to him he's always doing both.

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