Now the question arises, what does a socialmedia expert do? Nowadays, many small businesses do not have the bandwidth to update their online marketing and promotion activities on social networking sites such as Facebook and Twitter. A socialmedia specialist’s role is to help the business promote its products and services and help it in creating an important online presence. However, before you decide to become an expert at managing socialmedia, lets us look at the pros and cons of such a task.
First let us look at the advantages. The increasing number of socia media sites means that more opportunities are available online. Being a socialmedia specialist also requires a small amount of investment, equipment such as a computer and internet access, as well as training. You could also choose to focus on a particular niche area since socialmedia covers a broad range.
Once you have seen the pluses of being a socialmedia expert, let us now look at the disadvantages of this job. Besides having a strong knowledge on how the internet works, you would also need a basic idea of advanced marketing principles, and since social media is constantly evolving, you will always need to be abreast of trends and technologies. Another factor is that although social media is gaining popularity among people, there are still some companies who do not fully comprehend its ability to help them enhance their sales, so you might have to teach them first before you start with your work.
Now that you are aware of the positive and negative aspects of this job, let us look at a social media specialist’s role and responsibilities. As a social networking expert, you need to create effective advertising campaigns and publicity gimmicks to increase an organization’s online presence. Work includes creating content for social networking and blogging sites, doing a research on customers’ online behaviour, analyzing the trends of competing businesses among other marketing duties. You may also need to create websites, videos and graphics for use in online advertising campaigns.
Besides prolific writing skills, you also may require a degree in marketing, communications or journalism. However, if you already have relevant experience in social media, then a degree might not be necessary.
Web designing, search engine optimization (SEO) and graphic designing are additional skills needed to become a social media expert, which will help you to design website layouts, create logos and work on graphical advertisements. You would also need to have a basic idea of software used to create spreadsheets, reports and presentations.