Herschel Chalk is recognized internationally as an influencer in the areas of personal branding, leadership development, marketing campaigns, organizational expansion and corporate launch strategies. He is a social entrepreneur and bridges many disciplines as a coach and consultant to social sector organizations and small businesses as Founder and Managing Director of Niche Marketing Strategies and


Co-Founder of The Xochitl Project. He also educates future social entrepreneurs as a frequent guest lecturer. He is a speaker, blogger and columnist with El Sol De Ohio newspaper.


Having spent the greater part of the past decade generating innovative and breakthrough ideas Herschel has been widely recognized for his success in building and implementing various programs and initiatives with the social sector.


Prior to founding Niche Marketing Strategies, Herschel was Senior Marketing and Research Manager with LaVERDAD Marketing and Media, an award winning Hispanic owned and certified minority business that quickly became one of the largest and most recognized names bringing ethnic consumer insights and marketing strategies to Fortune 1,000 companies with a clientele including Procter and Gamble, Toyota, State Farm and Cintas. Most recently nationally recognized as minority business of the year. Previously, he also worked in government relations and strategy with the California Legislature under State Senator Richard Alarcon. While with the state senators office, Herschel championed efforts to build and sustain relations among a diverse group of constituents. In that role, he is credited with authoring a brief history of the African American and Latino relations in the San Fernando Valley. In each role, Herschel has won praise for building coalitions and widespread support among a common strategy.


He is a YMCA Black/Latino Achiever, a member of the Cincinnati World Affairs Council and serves on the boards for the PERT Foundation and Good Foundation Learning Center, in addition to being a 2011 graduate of the Urban League African American Leadership Development Program.


Herschel holds a BA in Political Science and Spanish, Certification in Paralegal Studies, and a MA in International Affairs from Georgetown University, Washington, DC, and now serves as the scholarship chair in the Ohio region for his beloved alma mater. A native of Cincinnati, Herschel was raised in a working class family who were deeply committed to hard work and entrepreneurism. His lifetime goal is to help increase the cultural competence of the masses through his marketing and outreach efforts. In addition to being a 15-year Army Veteran in his spare time Herschel enjoys being a private pilot, skydiving, running and yoga.



What you see is a work in progress, a Picasso in the making, but your not aware of the struggle I had to go through to even get to this point.


The pain of:

➢ Failed Relationships

➢ Being Kicked Out of School

➢ Lost Jobs

➢ Repossessed Cars

➢ Evictions



Despite countless obstacles in my life I have been able to overcome them all. In a society that bares your soul and glorifies you when your on the top of the world and ridicules you when your at the bottom. I HAVE SUCCEEDED.




But it all started with a vision.

A vision of hope.

A vision of better endings.

A vision knowing that my best days were ahead of me.


“The harder the conflict, the more glorious the triumph. What we obtain too cheaply, we esteem too lightly; ‘tis dearness only that gives everything its value. I love the man that can smile in trouble, that can gather strength from distress, and grow brave by reflection. ‘Tis the business of little minds to shrink; but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles until death.” – Thomas Paine


Check out the video below as I put that vision out into the universe and watch it multiply ten-fold.



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